Postmortem 1393
Site : forfaitdeal
Rapport
{
"status": "created",
"evidence": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 0.26380766731643845,
"impressions": -48.0
},
"event": {
"id": 1103,
"payload": {
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe",
"action_type": "content_refresh",
"impact_label": "negative",
"impact_score": -5.327615334632878,
"measurement_id": 39
},
"site_key": "forfaitdeal",
"event_type": "measurement_completed",
"recorded_at": "2026-06-10 01:07:01.865540+00:00",
"subject_key": "content-refresh:forfait-mobile-suisse-roaming-europe",
"payload_json": {
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe",
"action_type": "content_refresh",
"impact_label": "negative",
"impact_score": -5.327615334632878,
"measurement_id": 39
}
},
"outcome": {
"id": 354,
"payload": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 0.26380766731643845,
"impressions": -48.0
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe",
"action_type": "content_refresh",
"impact_label": "negative",
"measurement_id": 39
},
"site_key": "forfaitdeal",
"metric_name": "impact_score",
"recorded_at": "2026-06-10 01:07:01.852316+00:00",
"subject_key": "content-refresh:forfait-mobile-suisse-roaming-europe",
"metric_value": -5.327615334632878,
"outcome_type": "measurement_result",
"payload_json": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 0.26380766731643845,
"impressions": -48.0
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe",
"action_type": "content_refresh",
"impact_label": "negative",
"measurement_id": 39
}
},
"measurement": {
"id": 39,
"due_at": "2026-06-10 00:08:26.636581+00:00",
"source": "automation",
"status": "completed",
"details": {
"slug": "forfait-mobile-suisse-roaming-europe",
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 0.26380766731643845,
"impressions": -48.0
},
"query": "roaming suisse",
"score": 8,
"baseline": {
"row": {
"ctr": 0.0,
"page": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe",
"clicks": 0,
"position": 20.376543209876544,
"top_query": "roaming suisse",
"impressions": 162
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe"
},
"playbook": {
"id": "gain_impressions",
"name": "Gagner des impressions",
"actions": [
"content_refresh",
"add_h2_sections",
"cover_gsc_queries"
],
"autonomy": "auto_correctable",
"risk_level": "medium",
"primary_metric": "impressions",
"secondary_metrics": [
"position",
"clicks",
"query_coverage"
]
},
"hypothesis": {
"slug": "forfait-mobile-suisse-roaming-europe",
"query": "roaming suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.0,
"clicks": 0,
"position": 20.376543209876544,
"impressions": 162
},
"site_key": "forfaitdeal",
"reasoning": [
"article assez mature (36j)",
"page visible mais à renforcer (20.4)",
"potentiel impression détecté (162)",
"perte de clics probable: CTR 0.00% pour 162 impressions",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_impressions",
"playbook_name": "Gagner des impressions",
"primary_metric": "impressions",
"secondary_metrics": [
"position",
"clicks",
"query_coverage"
],
"expected_direction": "increase"
},
"impact_label": "negative",
"impact_score": -5.327615334632878,
"refresh_type": "content_refresh",
"content_quality": {
"content_quality_delta": 22,
"quality_breakdown_after": {
"depth_score": 100,
"intent_match": 86,
"query_coverage": 100,
"conversion_score": 95,
"competitor_gap_score": 100,
"internal_links_score": 100,
"human_usefulness_score": 80
},
"quality_breakdown_delta": {
"depth_score": 0,
"intent_match": 29,
"query_coverage": 0,
"conversion_score": 83,
"competitor_gap_score": 0,
"internal_links_score": 75,
"human_usefulness_score": -20
},
"quality_breakdown_before": {
"depth_score": 100,
"intent_match": 57,
"query_coverage": 100,
"conversion_score": 12,
"competitor_gap_score": 100,
"internal_links_score": 25,
"human_usefulness_score": 100
},
"content_quality_score_after": 95,
"content_quality_score_before": 73
},
"review_window_days": 14,
"hypothesis_conclusion": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 0.26380766731643845,
"impressions": -48.0
},
"success": false,
"conclusion": "rejected",
"hypothesis": {
"slug": "forfait-mobile-suisse-roaming-europe",
"query": "roaming suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.0,
"clicks": 0,
"position": 20.376543209876544,
"impressions": 162
},
"site_key": "forfaitdeal",
"reasoning": [
"article assez mature (36j)",
"page visible mais à renforcer (20.4)",
"potentiel impression détecté (162)",
"perte de clics probable: CTR 0.00% pour 162 impressions",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_impressions",
"playbook_name": "Gagner des impressions",
"primary_metric": "impressions",
"secondary_metrics": [
"position",
"clicks",
"query_coverage"
],
"expected_direction": "increase"
},
"impact_label": "negative",
"primary_metric_delta": -48.0
}
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe",
"site_key": "forfaitdeal",
"created_at": "2026-05-27 00:08:26.636611+00:00",
"updated_at": "2026-06-10 01:07:01.915081+00:00",
"action_type": "content_refresh",
"subject_key": "content-refresh:forfait-mobile-suisse-roaming-europe",
"completed_at": "2026-06-10 01:07:01.535930+00:00",
"details_json": {
"slug": "forfait-mobile-suisse-roaming-europe",
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 0.26380766731643845,
"impressions": -48.0
},
"query": "roaming suisse",
"score": 8,
"baseline": {
"row": {
"ctr": 0.0,
"page": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe",
"clicks": 0,
"position": 20.376543209876544,
"top_query": "roaming suisse",
"impressions": 162
},
"page_url": "https://www.forfaitdeal.ch/blog/forfait-mobile-suisse-roaming-europe"
},
"playbook": {
"id": "gain_impressions",
"name": "Gagner des impressions",
"actions": [
"content_refresh",
"add_h2_sections",
"cover_gsc_queries"
],
"autonomy": "auto_correctable",
"risk_level": "medium",
"primary_metric": "impressions",
"secondary_metrics": [
"position",
"clicks",
"query_coverage"
]
},
"hypothesis": {
"slug": "forfait-mobile-suisse-roaming-europe",
"query": "roaming suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.0,
"clicks": 0,
"position": 20.376543209876544,
"impressions": 162
},
"site_key": "forfaitdeal",
"reasoning": [
"article assez mature (36j)",
"page visible mais à renforcer (20.4)",
"potentiel impression détecté (162)",
"perte de clics probable: CTR 0.00% pour 162 impressions",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_impressions",
"playbook_name": "Gagner des impressions",
"primary_metric": "impressions",
"secondary_metrics": [
"position",
"clicks",
"query_coverage"
],
"expected_direction": "increase"
},
"impact_label": "negative",
"impact_score": -5.327615334632878,
"refresh_type": "content_refresh",
"content_quality": {
"content_quality_delta": 22,
"quality_breakdown_after": {
"depth_score": 100,
"intent_match": 86,
"query_coverage": 100,
"conversion_score": 95,
"competitor_gap_score": 100,
"internal_links_score": 100,
"human_usefulness_score": 80
},
"quality_breakdown_delta": {
"depth_score": 0,
"intent_match": 29,
"query_coverage": 0,
"conversion_score": 83,
"competitor_gap_score": 0,
"internal_links_score": 75,
"human_usefulness_score": -20
},
"quality_breakdown_before": {
"depth_score": 100,
"intent_match": 57,
"query_coverage": 100,
"conversion_score": 12,
"competitor_gap_score": 100,
"internal_links_score": 25,
"human_usefulness_score": 100
},
"content_quality_score_after": 95,
"content_quality_score_before": 73
},
"review_window_days": 14,
"hypothesis_conclusion": {
"delta": {
"ctr": 0.0,
"clicks": 0.0,
"position": 0.26380766731643845,
"impressions": -48.0
},
"success": false,
"conclusion": "rejected",
"hypothesis": {
"slug": "forfait-mobile-suisse-roaming-europe",
"query": "roaming suisse",
"autonomy": "auto_correctable",
"baseline": {
"ctr": 0.0,
"clicks": 0,
"position": 20.376543209876544,
"impressions": 162
},
"site_key": "forfaitdeal",
"reasoning": [
"article assez mature (36j)",
"page visible mais à renforcer (20.4)",
"potentiel impression détecté (162)",
"perte de clics probable: CTR 0.00% pour 162 impressions",
"écart concurrentiel aligné avec la requête"
],
"risk_level": "medium",
"action_type": "content_refresh",
"playbook_id": "gain_impressions",
"playbook_name": "Gagner des impressions",
"primary_metric": "impressions",
"secondary_metrics": [
"position",
"clicks",
"query_coverage"
],
"expected_direction": "increase"
},
"impact_label": "negative",
"primary_metric_delta": -48.0
}
},
"baseline_taken_at": "2026-05-27 00:08:26.636600+00:00"
},
"impact_label": "negative"
},
"site_key": "forfaitdeal",
"subject_key": "content-refresh:forfait-mobile-suisse-roaming-europe",
"impact_scope": "measurement",
"sop_impacted": "adaptive-feedback-playbook",
"signal_source": "events.measurement_completed",
"cause_probable": "content_refresh_underperformed",
"postmortem_type": "negative_measurement",
"recommended_rule": "A measured SEO action produced a negative post-action delta. Do not reinforce this SOP until the hypothesis, page scope, or review window is revised."
}